Lori Kranczer believes firmly that planned giving, or “legacy giving,” which are ways donors make impactful gifts through endowments, bequests in wills or other structured gift vehicles, should be a vital part of the fundraising practice of every nonprofit organization, no matter the size, budget or mission. We talk about:
- Why legacy giving is vital to an organization’s long-term fiscal stability
- How legacy can bring in dependable income, and how much is enough?
- How an organization can start to create a legacy program.
- The interaction between legacy giving and other fundraising efforts.
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