Mickey talks with Faigy Gilder about how all nonprofits should be applying for Google Ad Grants, and should have a distinct strategy for working with the program. Among the things we discuss:
- How the Google Ad Grant works
- The importance of understanding search intent
- What you can expect while the account ramps up
- Good use cases for your ads including volunteers, in-kind donations, email list building, and finding clients to fulfill grant requirements
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