Anatomy Of A Brand, with Reanna Karousis

This is actually the 2nd episode we recorded with Reanna Karousis, Founder of Collective Reach, a branding, content, design and communications consulting firm. We begin our conversation with a frank talk about the messages and values nonprofits may be wrestling with during these times of civil unrest (not to mention pandemic). Then we spend some time dissecting the anatomy of a “brand,” defining what a brand is, looking at an org’s core identity, its messaging and verbal elements, and the visual elements that accompany the verbal and written messages.

We welcome your questions and feedback via The Nonprofit Snapshot website.