Google Ad Grants, with Chris Barlow
Chris Barlow, Director at Beeline, Inc., chats with Mickey about the Google Ad Grants Program and its ease of use for Nonprofits. This program is relevant now, more than ever, as nonprofits are trying to find ways to get discovered virtually, and to grow their subscriber/donor lists in advance of (virtual) fundraising events. We discuss: Two characteristics to help nonprofits measure different marketing strategies & to pick the best one...