
More on Google Ad Grants, with Faigy Gilder
Mickey talks with Faigy Gilder about how all nonprofits should be applying for Google Ad Grants, and should have a distinct strategy for working with the program. Among the things we discuss: How the Google Ad Grant works
The importance of understanding search intent
What you can expect while the account ramps up
Good use cases for your ads including volunteers, in-kind donations, email list building, and finding clients to fulfill grant...