Google Ad Grants Archives | Nonprofit SnapCast

More on Google Ad Grants, with Faigy Gilder

Mickey talks with Faigy Gilder about how all nonprofits should be applying for Google Ad Grants, and should have a distinct strategy for working with the program. Among the things we discuss: How the Google Ad Grant works The importance of understanding search intent What you can expect while the account ramps up Good use cases for your ads including volunteers, in-kind donations, email list building, and finding clients to fulfill grant...

Google Ad Grants, with Chris Barlow

Chris Barlow, Director at Beeline, Inc., chats with Mickey about the Google Ad Grants Program and its ease of use for Nonprofits. This program is relevant now, more than ever, as nonprofits are trying to find ways to get discovered virtually, and to grow their subscriber/donor lists in advance of (virtual) fundraising events. We discuss: Two characteristics to help nonprofits measure different marketing strategies & to pick the best one...