Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. We discuss:
- What content is working, is why?
- Who is your audience, and why?
- Your website and social media channels are your storefront.
- Developing business goals and identify the right metrics for each.
- Presenting one’s brand with authenticity.
- Bringing positivity to one’s journey.
- Focus on heartbeats, not followers.