Data = Donors, Aligning Your Business Goals with Your Digital Strategies

Data = Donors

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. We discuss:

  • What content is working, is why?
  • Who is your audience, and why? 
  • Your website and social media channels are your storefront.
  • Developing business goals and identify the right metrics for each.
  • Presenting one’s brand with authenticity.
  • Bringing positivity to one’s journey.
  • Focus on heartbeats, not followers.

We welcome support of the Nonprofit SnapCast via Patreon.
We welcome your questions and feedback via The Nonprofit Snapshot website.