A veteran marketer, speaker and messaging expert for nonprofit causes, Bill McKendry is the founder and chairman of DO MORE GOOD. We talk at length about how to use marketing and communications to help your nonprofit do more good. Bill shares five tips:
- Avoid these five words.
- See marketing as an investment, not an expense.
- Touch every touchpoint.
- Move from talking about what you offer to what you mean.
- Understand that frequency wins.
- (Bonus Tip) Be a painkiller.
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