Mickey visits with Annie Scranton of Pace Public Relations to talk about nonprofit visibility and community building.
According to the National Center for Charitable Statistics (NCCS), there are over 1.5 million nonprofit organizations registered in the United States. With so many nonprofits, many of them trying to achieve the same goal, it can be challenging to gain visibility, build your community, and increase your donor base if your audience doesn’t even know you exist. Using her client Concern World Wide U.S. as a case study, Annie dives into why every nonprofit should build a thought leadership program for their organization, how they can achieve it, and how this strategy put Concern Worldwide U.S. on the map. We also discuss what PR strategies you can incorporate to help you successfully pitch yourself to the media, how to leverage local press to garner larger media coverage, and how this strategy can be used to build your community and increase your donor base.