Diversifying Nonprofit Revenue Streams Through Mid-Level And Major Gifts

Diversifying Nonprofit Revenue Streams Through Mid-Level and Major Gifts

Jeff Schreifels of Veritus Group discusses trends and strategies for mid-level and major gift fundraising.
Key Takeaways:

Mid-level giving (typically $1,000-$9,999) is a growing focus, bridging small donors to major gifts
Nonprofits should diversify revenue streams, especially those reliant on government/corporate funding
AI can boost efficiency in fundraising, freeing up time for relationship-building
Restructuring development teams for better alignment with donor needs is crucial