Affinity Programs, with Jenni Craig

Affinity Programs, with Jenni Craig

Jenni Craig visits the SnapCast to talk about Affinity Programs, how to develop them, and how they benefit any philanthropic endeavor. Jenni has over fifteen years of experience in higher education, and is currently the principal at Affinity Makers, helping nonprofits to define and build their affinity programs. (Prior to Affinity Makers, Jenni's efforts have generated $2M in memberships and major gifts for Embry Riddle.) Among the things we...