Tag: brand

What's Wrong With Nonprofit Advertising Today

What’s Wrong With Nonprofit Advertising Today? With Dan Schepleng

Dan Shepleng is Chief Creative Officer of Kapowza, a Baltimore based creative agency. He does a hostile takeover of the Nonprofit SnapCast to talk about marketing issues in the nonprofit sector, including: • What's wrong with nonprofit advertising today? • We've all seen what doesn't work, so how should nonprofits approach brand advertising and differentiation? • What are the steps you should take to get to that brand essence? • How do...
Recognizability! Social Media Cutting & Shuffling

Recognizability! Social Media Cutting & Shuffling. With Lindy Chaffin Start.

We talk with Lindy, President of Unstoppable Start Studios, about the importance of conducting effective social media activities as part of a larger communications strategy. Telling one's story is more critical now than it has ever been. This episode includes a special offer on consulting services to help nonprofits navigate the uncertainties that we're all contending with these days. Find Unstoppable Start Studios at:...