Working Backwards, with Eric Clay
Mickey visits with Eric Clay, CEO of Vale Creative, to talk about digital marketing, do’s and don’ts, providing value, and helping a nonprofit to discern the right media strategy to reach their desired outcomes. We talk about:
Goal-Oriented Marketing and Working Backwards
Identifying what actions you want your prospects to take (donate/ volunteer/ signup etc.)
Building a Marketing Funnel at low cost
Utilizing existing resources to maximize...