Working Backwards, with Eric Clay

Mickey visits with Eric Clay, CEO of Vale Creative, to talk about digital marketing, do’s and don’ts, providing value, and helping a nonprofit to discern the right media strategy to reach their desired outcomes. We talk about:

Goal-Oriented Marketing and Working Backwards
Identifying what actions you want your prospects to take (donate/ volunteer/ signup etc.)
Building a Marketing Funnel at low cost
Utilizing existing resources to maximize value

Driving Traffic and Conversions
The Basics of Blogging (Don’t just spam out content)
Keyword Selection and determining intent
Some quick tips on how to structure your content for SEO

Providing Value & Nurturing Existing Customers
Use your website from the perspective of a customer
Providing value with every interaction
Nurturing existing subscribers

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