Data = Donors

Data = Donors, Aligning Your Business Goals with Your Digital Strategies

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. We discuss: What content is working, is why? Who is your audience, and why?  Your website and social media channels are your storefront. Developing business goals and identify the right metrics...

Data Management Practices and Implementation, Jonathan Goldberg

Talking with Jonathan Goldberg of Megaphone Technology Consulting on database needs, and data needs for nonprofits. We cover: What nonprofits need to do to graduate from a spreadsheet to something more sophisticated? What are the biggest factors that spell success vs. failure with the move to a better data management solution? Contrasting how data management goes wrong with what it looks like when it goes well. What data should nonprofits store,...