In the nonprofit sector, we use stories and images to capture the interest (and care) of community members and potential donors. How often are those stories and images used in extractive ways, that reproduce the dynamics of giver/receiver, service provider/recipient?
How do the stories we tell and the images we choose, replicate harm and perpetuate false narratives?
Who is collecting, shaping, and telling stories, and for whose benefit?
How can...
This is actually the 2nd episode we recorded with Reanna Karousis, Founder of Collective Reach, a branding, content, design and communications consulting firm. We begin our conversation with a frank talk about the messages and values nonprofits may be wrestling with during these times of civil unrest (not to mention pandemic). Then we spend some time dissecting the anatomy of a "brand," defining what a brand is, looking at an org's core...
Joanna Brody, President of Brody Public Relations, relates a few case-studies to illustrate how communications and messaging may change during times of pandemic. Among the topics we cover: How are nonprofits changing the way they tell their stories during pandemic?
Staying nimble with both message and delivery.
How to stay genuine to mission during pandemic? We welcome your questions and feedback via The Nonprofit Snapshot website.
We visit with Joanna Brody, President of Brody Public Relations, and talk about some general issues in playing the Public Relations Game. Topics we cover include: How do you craft the right story? How do you make sure the right story is getting to the right people?
Putting a human face on the story you want to tell.
Do I need to be a good writer to be a good PR person?
When crafting the story, what is the right balance of data and anecdotes? How...
