Visiting with Trace Kingham (in early March of 2020), we have another great conversation. This time we discuss the honoring of a special guest at our nonprofit events, whether or not it’s a good idea, and how to judiciously do it. Strategically done, honoring a special guest can be a useful tool towards increasing revenue and awareness. Trace also answers these questions:
- How much time should an org spend “prosyletizing” at their own events?
- Should an org pay an appearance fee to their special guest for being the honoree?