The Importance Of Legacy Giving

The Importance of Legacy Giving, with Lori Kranczer

Lori Kranczer believes firmly that planned giving, or “legacy giving,” which are ways donors make impactful gifts through endowments, bequests in wills or other structured gift vehicles, should be a vital part of the fundraising practice of every nonprofit organization, no matter the size, budget or mission. We talk about:

  • Why legacy giving is vital to an organization’s long-term fiscal stability
  • How legacy can bring in dependable income, and how much is enough?
  • How an organization can start to create a legacy program.
  • The interaction between legacy giving and other fundraising efforts.

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