Dan Shepleng is Chief Creative Officer of Kapowza, a Baltimore based creative agency. He does a hostile takeover of the Nonprofit SnapCast to talk about marketing issues in the nonprofit sector, including:
• What’s wrong with nonprofit advertising today?
• We’ve all seen what doesn’t work, so how should nonprofits approach brand advertising and differentiation?
• What are the steps you should take to get to that brand essence?
• How do you pull emotion into the ad?
• What are some trends and examples that are working in today’s environment?
• Lessons learned and takeaways from nonprofit clients that listeners can put to work now.
We welcome support of the Nonprofit SnapCast via Patreon.
We welcome your questions and feedback via The Nonprofit Snapshot website.