Nonprofit Jenni is on the SnapCast!! This is the second of three episodes with Jenni Getzy, host of the Nonprofit Jenni Show podcast, and the force of nature behind Nonprofit Jenni. We talk at length about email marketing, how to add people to your email list, the two types of email marketing you can use once you have a list, and what to include in your emails to your list
Questions we address:
- What are some ways to get email addresses added to your list?
- What are the two main methods of email marketing? (direct messaging versus mass email marketing)
- What makes a subject line click-worthy?
- How can you make email content engaging and personal?
- How often should you send email newsletters?