Tag: story

Bad Design Is Expensive

Bad Design Is Expensive, with Ross Kimbarovsky

SnapCast talks with Ross Kimbarovsky, the Founder and CEO of Crowdspring, a global marketplace to help nonprofit and for-profit entities with a variety of service. We talk about Nonprofit branding, and cover: There is a general misunderstanding of what a brand identity is. Your brand image is not what you say it is. It’s how people perceive you. The importance of symbols in a nonprofit brand. Sync-up your story and your brand identity so you...
Public Relations & Pandemic Communications

Start With The Story, talking PR with Joanna Brody

We visit with Joanna Brody, President of Brody Public Relations, and talk about some general issues in playing the Public Relations Game. Topics we cover include: How do you craft the right story? How do you make sure the right story is getting to the right people? Putting a human face on the story you want to tell. Do I need to be a good writer to be a good PR person? When crafting the story, what is the right balance of data and anecdotes? How...