Tag: trends

What's Wrong With Nonprofit Advertising Today

What’s Wrong With Nonprofit Advertising Today? With Dan Schepleng

Dan Shepleng is Chief Creative Officer of Kapowza, a Baltimore based creative agency. He does a hostile takeover of the Nonprofit SnapCast to talk about marketing issues in the nonprofit sector, including: • What's wrong with nonprofit advertising today? • We've all seen what doesn't work, so how should nonprofits approach brand advertising and differentiation? • What are the steps you should take to get to that brand essence? • How do...
Build An Early Warning System

Build An Early Warning System

Katherine Kreuchauf returns to the SnapCast to talk about her new venture, OnPoint Philanthropy. We discuss building a reporting mechanism to watch and forecast trends which may impact one's org. We touch on:   Every org should monitor certain trends specific to their work.  Think about levels--what are the data points you are watching now? Two data points do not make a trend. What trends affect your organization? Use free publicly available...