Pat Taggart is the Founder and Chief Creative of SkyBlue Creative, helping many nonprofits effectively use video as part of their communications portfolio. He visits the SnapCast to talk about the right way to create and use video. Among the things we cover: The biggest hurdle to promoting a non-profit on video is often the reluctance of leadership to put themselves on camera Tell vs. Compel
What can you film yourself vs. getting help from...
Nonprofit Jenni is on the SnapCast!! This is the second of three episodes with Jenni Getzy, host of the Nonprofit Jenni Show podcast, and the force of nature behind Nonprofit Jenni. We talk at length about email marketing, how to add people to your email list, the two types of email marketing you can use once you have a list, and what to include in your emails to your list
Questions we address: What are some ways to get email addresses...
Jeff Wasserstrom is the CEO and President of JAW Enterprises, providing custom promotional products along with screen-printed and embroidered apparel. We talk about brand awareness and marketing for nonprofits. Among the things we discuss: Brand Awareness – Handing out branded products to enhance your brand / image.
Custom Event Gifts – Participants for Races, Walks, and many other events for registering or participating. These gifts...
Mickey visits with Annie Scranton of Pace Public Relations to talk about nonprofit visibility and community building. According to the National Center for Charitable Statistics (NCCS), there are over 1.5 million nonprofit organizations registered in the United States. With so many nonprofits, many of them trying to achieve the same goal, it can be challenging to gain visibility, build your community, and increase your donor base if your audience...
Katie Appold, Executive Director of Do More Good + Nonprofit Hub speaks with Mickey about the upcoming Cause Camp. Cause Camp returns in person in October of this year, for the first time since 2018. Sessions will include: Forwarding Faith: Multi-Session Day for Christian Ministries
Prioritizing & Planning: A Practical Marketing Intensive
Turning Your Mission Into an Online Movement
Easy Steps to Growing Your Network Mickey asks about...
A veteran marketer, speaker and messaging expert for nonprofit causes, Bill McKendry is the founder and chairman of DO MORE GOOD. We talk at length about how to use marketing and communications to help your nonprofit do more good. Bill shares five tips: Avoid these five words.
See marketing as an investment, not an expense.
Touch every touchpoint.
Move from talking about what you offer to what you mean.
Understand that frequency wins.
(Bonus...
Rania Mankarious, CEO of Crime Stoppers of Houston, guests on the SnapCast. We talk about The Balanced Voice podcast, her work with Crime Stoppers, and the challenges she currently faces in the current climate. Among the topics we cover: Fundraising and the need for effective messaging and marketing. You can have the best product in the world but if the community doesn’t know it, get it and relate to it, you have no value.
Know your audience....
Part 2 of a conversation with John McGee of McGee Consulting. This time we talk about how an org's 990 becomes a marketing tool, instead of remaining a federal reporting requirement. It's more than just a tax return. We welcome support of the Nonprofit SnapCast via Patreon.
We welcome your questions and feedback via The Nonprofit Snapshot website.
SnapCast talks with Susanne Allen of Allen Farm Studios about website design, content development, and how content drives the internet to your door. Anyone who says you can pay them money to magically raise your SEO is selling you "magic beans." She contends that you are doing your org a disservice if all you do is post content to facebook. The good news is, you don't need to write a blog post every day. Contact Allen Farm Studios:...
We talk with Lindy, President of Unstoppable Start Studios, about the importance of conducting effective social media activities as part of a larger communications strategy. Telling one's story is more critical now than it has ever been. This episode includes a special offer on consulting services to help nonprofits navigate the uncertainties that we're all contending with these days. Find Unstoppable Start Studios at:...
